Behavioural Advertising Technology

New Hardware Raises Bar On Surveillance
A small U.S.-based firm is quietly testing its behavioural advertising technology with a number of Canadian Internet service providers that some industry observers say could create an outcry over consumer privacy concerns and reshape digital marketing strategies. In an interview, NebuAd cofounder and chief executive Bob Dykes confirmed his company is testing its hardware with a number of undisclosed Canadian Internet service providers and has launched a sales team in Canada to locate more business.